South Pier Co.

Grand Haven, Michigan · Veteran owned · Made by one guy

Still in final development. Just one guy here, building something. A store page is coming, hopefully soon. Until then, ask about anything you see and I will tell you exactly where that design stands.

One tap, and theyknow what to do.

NFC bag tags for school sports, band and clubs. One tap on a phone opens whatever you chose to put on it: important information such as allergies, or a message to a guardian, already addressed. Nothing for them to install. Nothing to sign up for. New to NFC? See how it works ›

$12 each. $10 each at twenty-four or more of the same design. Tax included.

A football player carrying a backpack with a South Pier tag clipped to the zipper

Example design shown: South Pier High School, our own example.

A volleyball player leaving the gym with a South Pier tag on her bag

Clipped on before the first practice. Still there in March.

What you are holding

No screen. No battery. Nothing to charge.

The chip sits behind the circle on the back and takes the little power it needs from the phone reading it. There is nothing in there to run flat, which is why it is still working in March.

  • Screw-close steel cable loop

    Threads through the zipper pull

  • Your activity, your colors

    One design per sport, club or band

  • Printed PETG body

    Made one at a time in Grand Haven

The front of a South Pier tag: the sport artwork and the school crest
Front
The back of a South Pier tag: the same wording on every tag and the tap circle
Back
  • The same words on every back

    Nothing personal is printed on it

  • Tap circle

    The chip is behind it. No battery.

Example design shown: South Pier High School, our own example.

What the tap opens

Every tag opens the same message.

There is a standard wording and it does not change from tag to tag. The message, the reminder to call 911 first, and then whatever you chose to add underneath. You write that last part. The rest is the same on every tag I make, so nobody has to work out what they are looking at.

If something serious happens, somebody calls 911 first. The tag is not a panic button and never will be. It is for everything either side of that: the bag left on the bus, the practice that finished early, the grown-up standing there who just needs to reach a guardian and has no way to.

Example shown. The number is a reserved test number and rings nobody, and the note underneath is whatever you send me at order.

To: (616) 555-0142 This is a message to my guardian. You may send a text and/or see important info below. If this is an emergency, call 911 first, don’t wait. Allergy: peanuts and tree nuts. EpiPen is in the front pocket. Asthma inhaler, side pocket of the bag.
The collection

One design per activity.

Sport, club, band or service, every tag is printed in PETG on a screw-close steel cable loop, and it clips to the outside of the bag for the school year. These are drawn for South Pier High School, our own example school, so you can see the range without borrowing any district's marks. A couple of the photographs below are a different school in green, which is rather the point: the design is the same, the colors are yours.

Example designs Not a real school
A football player carrying a South Pier tag on his backpack The South Pier Football tag design
Football
A marching-band student carrying an instrument case with a South Pier band tag
Band
A softball player gathering gear beside a bat bag carrying a South Pier tag The South Pier Softball tag design
Softball
Two robotics students working beside a parts case carrying a South Pier robotics tag
Robotics
A cheerleader stepping off a bus with a South Pier cheer tag on her duffel
Cheer
An art-club student returning for a portfolio bag carrying a South Pier art tag
Art Club
A soccer goalkeeper tying a cleat beside a kit bag carrying a South Pier tag The South Pier Soccer tag design
Soccer
A hockey player leaving the rink with a South Pier tag on an equipment bag
Hockey
A tennis player packing a racquet beside a bag carrying a South Pier tag The South Pier Tennis tag design
Tennis
A student council volunteer setting up an event beside a tote carrying a South Pier school tag
Student Council
Two lacrosse players sorting gear bags using a South Pier lacrosse tag
Lacrosse
A swimmer receiving a mesh gear bag with a South Pier swimming tag near the pool deck The South Pier Swimming tag design
Swimming

Also drawn: basketball, volleyball, track and cross country, and a plain school spirit tag. Your district's collection is drawn to its own colors and marks, with the district's permission, before anything is printed.

A school employee taps a South Pier tag on a backpack left behind on a bus
Left on the bus seat

Found on the driver's end-of-shift check.

A backpack left behind after a long day. One tap on the tag and it's back with a guardian, no lost and found bin, no guessing whose it is.

What you are actually buying

The only copy is the one in your hand.

You pick what goes on it when you order: important information such as allergies, or a message to a guardian. I write that to the chip, hand you the tag, and delete what you sent me. There is no account behind it, no database, no page of yours sitting on anybody's server. The only copy is the one in your hand.

The tag ships unlocked. A new phone, a different guardian on pickup duty, a grandparent for the season. You rewrite it yourself with a free app such as NFC Tools, in about a minute, without buying a new tag. Nothing to renew, nothing to expire, and nothing to cancel if you never come back.

Only the information you choose is on the tag. What you send at order is written to the tag and then deleted; South Pier Co. keeps no record of it.

The back of a South Pier tag: tap for important info or to contact my guardian
What it costs

The price is the price.

Every tag includes the NFC chip and the steel cable loop. No account, no subscription, just the tag.

School Tag

Your school, team or club design, printed in your colors.

$12each
$10each, 24+ of a design

Send a usable logo, image or reference and basic customization is included. Detailed redraws or brand-new concepts are quoted first. Bulk pricing starts at two full plates of the same design, so twenty-four of it. Mixed designs are priced per design, not on the combined total.

No storefront yet. You ask with the form below, I confirm what is ready, and we meet up locally, cash or card at handoff.

Because I hand every one of these over myself, that means Ottawa County and the Muskegon area for now. If you are further out, send the form anyway and we will work out whether it can be done. This is made by one guy, and I would rather cover a small area properly than a big one badly.

Get in touch

Request a quote.

These are made to order, not off a shelf. Send your team, sport or club and how many you need, and I'll confirm what is ready and when. Handoff is in person, around Ottawa County and the Muskegon area.

School colors and marks need the district's sign off first. I handle that, it just adds time.
24 or more of one design gets the bulk price.
The sport, club or band, and roughly when you need them.

Goes straight to Steven. Nothing is stored on this site, and you will not be added to any list. Prefer email? Steven@SouthPierCo.com

Who makes these, and why ›