South Pier Co.

Grand Haven, Michigan · Veteran owned · Made by one guy

Still in final development. Just one guy here, building something. A store page is coming, hopefully soon. Until then, ask about anything you see and I will tell you exactly where that design stands.

Personal & SafetyTags.

A second line, built the same way as the school tags: a printed NFC tag, no app, no account, nothing stored. This one is not for a bag on a bench. It is for everything you carry that is not tied to a school: medical alerts, allergy alerts, memory care, autism, nonspeaking, if-found and pet tags.

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$12 each. $10 each at twenty-four or more of the same design. Tax included.

Where this fits

If it's serious,
call 911 first.

First, always. Then the tag does its part: it carries the condition or the allergy somebody needs to know, and it reaches the person who should be told. No tag summons help, and this one does not pretend to.

The rest of the time it is for the smaller stuff. The allergy a good samaritan should know before you can say it yourself, the keys somebody found and wants back to you, the dog that snuck under the fence chasing a squirrel.

The line

Eight tags.

Front and back, and what each one is for.

Medical Alert tag, frontFront
Medical Alert tag, backBack
Medical Alert

The condition, right there, before anyone has to ask.

A tap shows a stranger what they need to know if you cannot say for yourself, with a text to your emergency contact already addressed and ready to send. No bracelet engraving, no card buried in a wallet.

The tap opensThis is a message to my emergency contact. You may send a text and/or see important info below. If this is an emergency, call 911 first, don’t wait.
Allergy Alert tag, frontFront
Allergy Alert tag, backBack
Allergy Alert

Said before the food is handed over.

A team snack, a lunch bag, a birthday party. One tap shows the allergy, with a text to your emergency contact ready to send, so the conversation happens before anything gets eaten.

The tap opensThis is a message to my emergency contact. You may send a text and/or see important info below. If this is an emergency, call 911 first, don’t wait.
A grocery employee taps an orange South Pier If Found tag attached to a set of car keys
If Found tag, frontFront
If Found tag, backBack
If Found

Left in a cart. Back in your hand by checkout.

Keys, a bag, anything you'd want returned. Tap it, and a text to the owner is right there, ready to send. Nobody has to guess whose it is or dig through a lost and found.

The tap opensThis is a message to my owner. You may send a text and/or see my info below.
The same standard on all seven

You choose what a stranger sees.

Every tag on this page opens the same standard wording. What goes underneath it is yours. There is no account and nothing is stored anywhere; the information lives on the tag itself, and it ships unlocked so you can change it whenever you like.

A hiker taps the South Pier pet tag on a calm found dog at a trailhead
Pet Tag, frontFront
Pet Tag, backBack
Pet Tag

Off the trail for ten minutes. Found before you'd even started calling.

No microchip scanner, no registry to keep current. Whoever finds her taps the tag on her collar and reaches you directly.

The tap opensThis is a message to my owner. You may send a text and/or see my info below.
Memory Care tag, frontFront
Memory Care tag, backBack
Memory Care

Says the one thing a stranger needs to know.

A neighbor taps the tag and gets what they need to help, with a text to whoever you chose already addressed. Nothing alarming on the front, just the plain fact and a way to reach you.

The tap opensThis is a message to my emergency contact. You may send a text and/or see important info below. If this is an emergency, call 911 first, don’t wait.
A student sitting on school steps with her phone, a teal South Pier autism tag with a gold infinity hanging from her navy backpack beside her
Autism tag, front: a gold infinity symbol on tealFront
Autism tag, back: white contactless waves and four lines reading tap for important info or to contact my guardianBack
Autism

Says it once, so nobody has to ask.

A new place, a busy room, a stranger asking questions. Point to it and they know to tap. What opens says autistic, says what helps and what does not, and reaches somebody who knows. Said when you want it said.

The tap opensThis is a message to my guardian. You may send a text and/or see important info below. If this is an emergency, call 911 first, don’t wait.
A nonspeaking child wearing headphones showing a South Pier communication tag to museum staff
Nonspeaking tag, frontFront
Nonspeaking tag, backBack
Nonspeaking

A quiet way to ask for help.

For anyone who communicates without speaking. A tap opens a text to your guardian, ready to send, along with whatever a helper needs to know. From there the two of you can just text each other.

The tap opensThis is a message to my guardian. You may send a text and/or see important info below. If this is an emergency, call 911 first, don’t wait.
The eighth tag

The only one that
ships already written.

Every other tag on this page is blank until you decide what goes on it. This one is not. It arrives programmed to the national suicide and crisis resources, identical on every tag, with nothing personal on it anywhere. Carry it for yourself, or hang it where somebody else would find it.

The 988 tag, front: the number 988 in black on a yellow tag
Front
The 988 tag, back: black lettering reading tap for resources, with a red contactless symbol
Back

It does not call anyone for you. Holding a phone to it brings up the Lifeline and how to reach it. That is all it does. It does not dial, it does not text, it sends nothing by itself, and nobody is told that it was tapped. A person still has to decide to make the call. This tag is not an emergency service and not a medical device. If it is an emergency, call 911 first.

Built the same way as every South Pier tag

You'd choose the info. Same as the school tags. Whatever goes on it is your call, nobody else's. Nothing stored. No account, no database, no website sitting behind the tag. Yours to change. Ships unlocked. Rewrite it any time with a free NFC app. No ongoing service. A product, not a subscription. Nothing to renew or cancel.

Get in touch

Tell me what you need.

Send a note and I'll let you know when the storefront for this line opens. Tell me which tag you are after and I will keep you in mind while I build it.

Goes straight to Steven. Your note is not stored on this site and you will not be added to any mailing list. Prefer email? Steven@SouthPierCo.com

Who makes these, and why ›